![]() ![]() ![]() Sales linked to Instagram The problem with Google Analytics Instagram tracking.Common Instagram metrics to measure include: You can use Google Analytics to measure your Instagram engagements, but first, you need to define your reason for using this social media platform and set your KPIs. Common Instagram metrics to measure in Google Analytics You can get this valuable information and much more in Google Analytics. It helps you realize if your Instagram followers are engaging with your posts and whether they want to learn more about your product or service. This information is imperative for developing a successful marketing strategy. ![]() While Instagram Insights allows you to see how many users have viewed and engaged with your stories and posts, Instagram analytics doesn’t show how many of them proceeded to click the link in bio or click through to your website. In fact, understanding how Instagram posts are converted into photos is far more important. However, measuring Instagram is not only about tracking likes and comments. ![]() It allows them to connect with potential customers, introduce their products or services, raise awareness and interest in their brand, and generate more sales. With around half a billion Instagram users every day, this social media platform is of the utmost importance for businesses in all industries. Instagram can be a great social media platform for reaching existing and potential prospects, engaging with them directly, and guiding them to your website, as long as you know how to track the traffic in Google Analytics. The powerful combination of Google Analytics and Instagram But first, let’s discuss the powerful combination of these two online giants. This can be quite tricky, as Google Analytics doesn’t show Instagram traffic separately but under the "direct traffic" category. It seems like a powerful combination for developing the best strategy, and it really is if you know how to use Google Analytics to track Instagram metrics. That’s totally understandable if you consider the power of Google Analytics and the number of people using Instagram every day. With Instagram becoming one of the best social media platforms for marketing a business, marketers are paying attention to Google Analytics Instagram tracking now more than ever. ![]()
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